一、宾大新设传媒与媒体产业硕士

　　所属学院：Penn’s Annenberg School for Communication

　　新项目：传媒与媒体产业硕士-Master of Communication and Media Industries (MCMI)

　　专业目的：旨在促进密切的指导，个性化的学术支持，以及一个充满活力的合作学习环境。学生将通过现实世界的项目和沉浸式案例研究获得复杂的分析框架和实践经验，解决我们这个时代的巨大挑战和媒体生态系统的创新。

　　招生规模：15名

　　就业优势：通过将理论与实践相结合，该计划为毕业生在媒体行业的广泛职业生涯中茁壮成长做好准备，从战略传播和新闻到媒体分析和内容开发。

　　二、宾大官网通告原文

　　For the first time in 25 years, Penn’s Annenberg School for Communication will offer a master’s program. The new Master of Communication and Media Industries (MCMI) is a reimagining of the Annenberg School’s inaugural academic program in 1954; its curriculum will be defined by its exploration of rapid technological change, global interconnectivity, and evolving professional demands.

　　“Our goal with the MCMI program is to cultivate leaders who are not only prepared to navigate today’s dynamic media industries, but who also think expansively, ethically, and globally about their future,” says Sarah Banet-Weiser, dean of the Annenberg School for Communication. “By bridging theoretical inquiry with professional practice, we are shaping the future of media leadership.”

　　The MCMI program will admit a cohort of 15 students for its inaugural year, intended to foster close mentorship, individualized academic support, and a dynamic, collaborative learning environment. Students will be equipped with a sophisticated analytical framework and hands-on experience through real-world projects and immersive case studies that address great challenges of our time and innovations in the media ecosystem.

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